B Y N R YF O U N D R Y

Let’s Talk

What We Build

Services

We build software and AI that helps your business run smoother: faster customer replies, less manual work, fewer messy spreadsheets and chat groups.

WhatsAppPortalsn8nWorkflowsCRMAI layer101KerjaBFio

The first build

Most businesses start with one focused build, usually something customers touch, like WhatsApp support or a simple portal. Quick to try, low risk. When it works, we expand from there.

01 // AI-Powered Customer Interfaces

When this fits:: Customers need answers, requests, or self-serve without more headcount.

What we build:: Conversational intelligence on the business’s data: intent, routing, analytics. Interface visible; intelligence layer is the payoff.

This looks like:: Assistant on live data; demand patterns; downstream actions (bookings, escalations, records). Multilingual + human escalation when needed. Proof: 101Kerja, BFio.

Capabilities

  • WhatsApp & web chat surfaces
  • Voice / IVR where the operation needs it
  • Conversation analytics & demand signals
  • Human handoff & escalation rules

02 // Business Portals & Web Applications

When this fits:: Platform broken, abandoned, or misaligned with how the business runs.

What we build:: Portal/app around real behaviour and process, not template soup or patches.

This looks like:: Rebuild with workflows, permissions, audit, reporting; less support noise in weeks.

Capabilities

  • Multi-tenant & role-based access
  • Audit trails & operational reporting
  • Workflow redesign (not screen lipstick)
  • Vendor rescue & migration

03 // Process Automation & Workflow Systems

When this fits:: Manual work that should not be manual; cost is time and errors.

What we build:: Automations for real triggers, exceptions, routing, not generic templates.

This looks like:: Onboarding flow → verify → escalate at 48h → CRM updated, zero manual touch.

Capabilities

  • n8n / Zapier / custom pipelines (where they earn their place)
  • Cross-system webhooks
  • Exception handling & alerts
  • Process mapping before build

04 // Marketing & Communications Automation

When this fits:: Campaigns and comms scattered across tools; inconsistency and overhead.

What we build:: Scheduling, sequencing, tracking on existing platforms; remove execution drag, not replace strategy.

This looks like:: Calendar runs across channels; consolidated metrics; alerts on thresholds.

Capabilities

  • Drip & lifecycle sequences
  • Segmentation that respects replies
  • CRM hygiene & sync
  • Performance dashboards
Frame 1: campaign calendar
Frame 2: channel metrics
Frame 3: alert thresholds

05 // Ongoing Technical Direction

When this fits:: Need CTO/CPO-level decisions without full-time hire.

What we build:: Decision-level involvement: vendor review, architecture, roadmap, not slide-deck advisory.

This looks like:: Fortnightly calls; review before irreversible commits; no timesheet theatre.

Capabilities

  • Architecture & build reviews
  • Vendor quote / delivery assessment
  • Roadmap & prioritisation
  • Fractional leadership cadence

Interactive: service picker

v2: “Which problem sounds like yours?” → highlights a section above.

How we engage

Full Project

Discovery through deployment. One team, one handover.

The Piece You’re Missing

One gap your team cannot cover; then we step out.

The Rescue

Fix what someone else broke or abandoned. Targeted fix, not forced rebuild.

Ongoing Partnership

Stay involved as you grow. Fractional CTO/CPO thinking.

Most engagements start as a first build. What comes next depends on what that build proves.

What happens next

If one area above matches, or you are not sure which, tell us what is actually broken. We will say if we are the wrong fit.

Name what’s broken →
See our work →